How do you build durable customer experiences? According to Wayfair's Steve Conine it starts by innovating and owning the entire experience, soup to nuts. In this episode we interview the co-founder of Wayfair and how investment in platform, technology, customer experience and even open source are the differentiators in creating engaging customer journies. Listen now!
Shopify opens its first physical brick-and-mortar store in DTLA to support merchants on the platform. Is this just for the press or does it signal a reposition of the company and how it thinks about itself? Listen now!
We review Amazon's Four Star store concept - is it "Analogue Amazon" or is it just the Service Merchandise of 2018? How does Amazon prevent it from becoming mostly Alexa devices or 100% in-house brands? Does realtime pricing affect classism? Listen now!
Netflix is pioneering digital-first "Choose Your Own Adventure"-style content; because who else owns the delivery platform and the content authorship? Also: Plus-size investments are becoming more prevalent with Wal-Mart's acquisition of Eloquii, California bans "bots". Listen now!
Target released its earnings just before we published Episode 80 - and our whole perspective shifted. Plus: Salesforce's Benioff is on a spending spree; Apple's major differentiator - creating products you literally can't live without. Literally. Listen now!
Stefanie Botelho, CEO Fitzroy Toys, joins us LIVE at Shop.org 2018 to talk about digital disruption in wholesale and why they see themselves as a technology company first and a wholesaler of toys second. Listen now!
What do Wal-Mart, Target, Shipt, Instacart, and squeezing avocados have to do with the one-a-day banana? Plus: how Facebook and segmented targeting of social ads can lead to race discrimination. Listen now!
According to Allen Nance email has transcended from a communication platform to a global source of identity for consumers the world over. The CMO of Emarsys sits down with us to talk about how this communication medium has a globally accepted protocol which may unlock the key to identity in a social and mobile commerce future. Listen now!
"Voice is dead", Hema launches experiential grocery, cast your votes with the blockchain! Also - which online mattress retailer is opening 200 stores in the USA? One guess, and it rhymes with "blasper". Listen now!
Sucharita Kodali of Forrester Research joins us to talk about the unfortunate demise of Toys 'R Us and her new book, "Toys 'R Bust: Reasons One of the Country’s Most Revered Retailers Collapsed". Listen now!
For all of the testing and optimization we do on today's ecommerce sites we are missing a vital section of our shopper personas: those who buy on behalf of someone else. Monika Kochhar of Smartgift walks us through the "Science of Gifting" and how, at its heart, gift-giving can be improved in today's digital commerce experiences.
Is Magic Leap ready for prime time? Adidas and Parley harvest Starbucks straws from the ocean and pack them into overpriced running shoes, and kids experience existential dread while waiting in 7 hour lines for "experiential" commerce. Listen now!
"FREAKING PRIVACY? HOW DOES IT WORK?" We dig into the privacy impacts of advancements in facial recognition software and how it has vast impacts on Global Commerce. PLUS: Brian has a huge announcement! Listen now!
LIVE from IRCE 2018! The Supreme Court of the United States is about to make a decision in a landmark case which may affect how sales tax nexus is calculated for merchants in all 50 states. Dave Pelton, Product Line Leader at Vertex, breaks down how this decision could affect retail and how - regardless of the outcome - online merchants may be impacted going forward.
Community-building is powering everything from product innovation to commerce platforms. In this episode we dive into how to build a community and how to do it with authenticity. Plus: how did Kanye West's Yeezy brand shape the entire footwear industry in just 5 years?
Can you be persuaded into behavior based on social proof? "Retail Predestination" is what happens when a social network decides you need to purchase something. Do you have the agency to make purchase decisions or is Facebook deciding your fate and retail persona? We dive into the Adobe + Magento partnership and uncover how personalization is affecting how purchase decisions are being made, and in turn, how consumers are behaving.
As resale of luxury goods and scarce artist collaborations in fashion is on the rise - how long until brands begin to own their own "secondary markets"? Secondhand commerce is here, and we take a deep dive into the maturation of the afterlife of luxury goods. ALSO: subscription commerce comes to the auto industry. Listen now!
Experiential retail is here - what does the sales force look like? Facebook is mining Instagram photos for context with AI while unveiling a new dating service. Twitter fesses up to a security issue. Commerce comes to social. Also: is the AI talent market causing brain drain in education?
"Secondhand Commerce" is changing the way that we purchase luxury goods - from watches and handbags to sneakers - secondary markets are finding life after the initial purchase. Plus: Macy's acquires Story in a move to bring experiential retail to big the department store. Special thanks to Ryan MacInnis of Voysis for joining us on this episode of Future Commerce!
Apologies for the audio quality in this episode as we encountered a technical issue. Should be fixed going forward! Thanks for listening!
We're back! Brian joins Amazon, we talk subscription movie passes driving return to the shopping malls; and are we seeing leading indicators of unchecked inflation? PLUS: Who is the Nordstrom customer?
"Hopefully GDPR is the medicine we need to start putting our customers at the center of the story, and not our conversion rates". We review Shoptalk 2018 in the wake of Cambridge Analytica with a discussion about the content, the vendors, the experience, and how merchants can take the knowledge gained at a show like Shoptalk and turn it into actionable results.
"No company can afford to stand still" - we sat down with David J. Katz - a Linked In Top Voice in Retail - to discuss how technology is changing consumer demands and pushing companies into creating better experiences. Listen now!
What happens when you no longer control your own likeness? Is there an ethical line to be crossed with posthumous product spokesmanship? We skirt the line in this episode and get topical - talking about the subject of ethics and artificial intelligence and how online communities have banned "Deep Fakes" - pornographic simulations produced by artificial intelligence.
Also - this week we have the return of Future Policy with Danny Sepulveda - this week we have an update about Net Neutrality and how it will affect global commerce and infrastructure.
We're bringing you a bonus episode - we sat down with Kiri Masters of Ecommerce Braintrust Podcast to talk about the proliferation of voice and voice commerce - and how it's changing the perception of what a brand is and how they engage their customers. To listen to the WHOLE thing head over to ecommercebraintrust.com and listen to Episode 19!
Voice is dominating commerce experiences: but is it kitsch or is it kismet? What separates retailers who are implementing voice strategies? Ryan MacInnis of Voysis joins us to talk about how to give your brand a voice in a world spoken by Alexa. Plus: Facebook Fiona and Aloha - one more smart speaker / tablet to contend for our attention.
We fulfill a promise to our listeners and provide an in-depth review of Amazon Go - including food, assortment, experience, and how the technology will be applied and extended into the future. Listen now!
"Bitcoin isn't so much a currency as it is a commodity". 2018 is shaping up to be the year of Cryptocurrency - so we dive in a bit thanks to some news from CES 2018. Why should you care as a retailer? Plus: a preview of NRF's The Big Show 2018.
We're joined for a special interview with Greg Bilsland of HaptX to talk about VR for Commerce and how touch in VR isn't as elusive as you may believe.
Impossible technology worth paying attention to now: how realistic haptics will add another dimension to our immersive experiences in retail and training.
Future Commerce is making predictions all the time - so predicting the future of retail is right in our wheel house! Episode 55 is about making predictions for the coming retail year - from "experience" to flagships, to tech adoption and consumer sentiment - we cover it all. Plus, we're joined by Danny Sepulveda with our weekly Future Policy segment.
What exactly is Deep Learning? What can HAM radio teach us about decency in the social age? Danny Sepulveda joins us for a new "Future Policy" segment. Also - what exactly is Facebook Messenger Kids all about?
"If consumerism is our religion, then malls were our temples. Our temple now is the internet." Episode 53 is all about how Amazon owned Black Friday and while our heads were spinning they decided to take over Augmented Reality as well. Goodbye Black Friday, hello Black November. Also Google Poly and - in case you hadn't heard - Amazon's eating the world.
Technology can help you take your next step in retail - so we review the current landscape of retail-tech-focused podcasts, provide critique and offer insight into our favorite resources for keeping up to date on retail news.
BONUS EPISODE! We're giving away FIVE GOOGLE HOME MINIS! Sign up for FC INSIDERS newsletter before December 1st to receive one of FIVE Google Home Minis! PLUS - A quick shout out to Deborah Weinswig and a preview of Episode 52 of Future Commerce
This week we've entered The Odd Couple territory. Brian's relentless optimism and hope for harnessing technology for a bright future contrast with Phillip's expressed skepticism that advancements in AI and automation will benefit the working class without regulatory oversight.
Healthcare is no game, but try telling insurance carriers that. Phillip gets manipulated into buying a denim jacket, innovation in fitness and fashion, Adobe "reinvents" fintech, and the guys go deep (real deep) on healthcare and insurance.
"If it doesn't add value, don't invest in it" - Peter Sheldon of Magento joins us to talk about crowdsourced ecosystem innovation, what PWAs mean for retailers, and gives his input on what the next 5-10 years looks like for retail
The guys discuss the future of music, digital goods, ephemeral products, and how Spotify is changing our consumption behaviors and expectations. With John Beeler and Lowell Brams of Asthmatic Kitty Records.
Today we're bringing you a LIVE panel as featured on "Merchant to Merchant" Episode 5, a podcast by Something Digital. This panel discusses whether retail is in crisis, and if so, how do we deal with The New Normal?
Jonathan Epstein, CMO of Sentient Technologies, joins us to talk about the advancements in Artificial Intelligence and how assistive marketing and merchandising is just the very beginning of AI for Commerce.
Brian and Phillip go futurist and talk about the emerging technologies around Body Data. They dive into more privacy issues including a national healthcare database and owning / managing your health data.
Brian and Phillip talk about "Passive Commerce" (a phrase coined by Jason Baptiste) that describes the ability to "harvest" purchase intent by giving purchase opportunities outside a traditional shopping cart.